Many people I have met seem to think of Kickstarter and other crowdfunding platforms as a sort of magical money factory. There is a general impression, even among some fairly experienced entrepreneurs and business people, that, if only you follow all of the right steps, Kickstarter will shower money upon your business idea and solve all of your money problems. In reality however, certain projects lend themselves to crowd funding, while others do not. Furthermore, just because you can crowd fund a project, it does not thereby follow that you ought to crowd fund that project.